ThePrintPod: Abki baar, lower the bar: How BJP won UP again with just rashan, bhashan, prashasan & emotion

What worked is that the BJP under Modi, Amit Shah and Adityanath have spun the aspiration of the people into something they feel but not see.

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https://theprint.in/opinion/rashan-bhashan-kada-prashasan-were-yogis-themes-in-jobless-up-bjp-added-emotion-to-the-mix/866913/