The Tom Ferry Podcast Experience
Business
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discuss…
0:00 – The greatest opportunity for listings
2:51 – Quit the gratification addiction
7:30 – Prepare the value-ad
9:00 – Nurturing
12:20 – Being the knowledge broker
14:30 – Have an opinion
16:20 – ZMA vs. HVA
23:12 – All roads lead to the agent
26:30 – Takeaways
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Delegating Your Way to Higher Productivity & a More Fulfilling Life | Luxury Code
Leading During Crisis: Anticipation & Execution as a Real Estate CEO | Tom Ferry Podcast Experience
Building a Perfect Annual Marketing Plan for Your Database | This Week in Marketing
Question the Play / Play the Question | Mindset Monday
Mic Drop Scripts and Shifts You Need for Buyers and Sellers | Confidence & Conversion
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How to Create a Supercharged Geographic Farming Team & Attract More Inbound Business | Team Builders
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Build Your Brand and Generate Referrals Using Authentic Video | This Week in Marketing
She Ran the World’s No. 1 Luxury Real Estate Office. Here’s Her Advice… | Luxury Code
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