The Tom Ferry Podcast Experience
Business
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discuss…
0:00 – The greatest opportunity for listings
2:51 – Quit the gratification addiction
7:30 – Prepare the value-ad
9:00 – Nurturing
12:20 – Being the knowledge broker
14:30 – Have an opinion
16:20 – ZMA vs. HVA
23:12 – All roads lead to the agent
26:30 – Takeaways
Your Five Important People | Mindset Monday
4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing
Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show
Instagram Updates and Trends for Real Estate Agents | This Week in Marketing
A 100-Day Plan for Listings #TomFerrryShow
Getting Stuck at the Start | Mindset Monday
Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing
Maximizing Listing Leads Before the Interest Rate Drop | Tom Ferry Show
The Thing Slowing You Down | Mindset Monday
March Listing Appointments Madness #TomFerryShow
Energy Every Day | Mindset Monday
Success Anywhere: U.K. vs. U.S. Real Estate Markets | Tom Ferry Podcast Experience
Front-Load Your Lead Attraction #tomferryshow
Be the Buffalo | Mindset Monday
The Rules of a Solid Database Marketing Plan | This Week in Marketing
Setbacks as Opportunities | Mindset Monday
Crafting a Perfect Real Estate Marketing Plan | Tom Ferry Podcast Experience
Brainfood for Real Estate Video Creation & Distribution | This Week in Marketing
Home Interest Rates & Your Database! #tomferryshow
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