The Tom Ferry Podcast Experience
Business
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discuss…
0:00 – The greatest opportunity for listings
2:51 – Quit the gratification addiction
7:30 – Prepare the value-ad
9:00 – Nurturing
12:20 – Being the knowledge broker
14:30 – Have an opinion
16:20 – ZMA vs. HVA
23:12 – All roads lead to the agent
26:30 – Takeaways
When You Get Squeezed | Mindset Monday
4 Power Moves for Your Summer Real Estate Takeover | This Week in Marketing
Understanding Home Prices and Homeowner Motivations | Tom Ferry Podcast Experience
Real Estate Fame Assets: Your Ticket to Brand Recognition | This Week in Marketing
What Do You Want? | Mindset Monday
Tom Ferry’s Best 6-Minute Advice for Real Estate Agents| Tom Ferry Podcast Experience
Real Estate Micro Farming: The Gateway to Consumer Trust | This Week in Marketing
Struggle & Success | Mindset Monday
Kirsten Jordan Shares 3 Rules for Managing Your Life | Tom Ferry Podcast Experience
Warming Up Cold Contacts from Your Real Estate Database | This Week in Marketing
Be a Shot Caller | Mindset Monday
Brilliant Investment & Tax Advice for Realtors | Tom Ferry Podcast Experience
Starting DM Conversations with Social Media Leads | This Week in Marketing
Prioritize Until It’s Painful | Mindset Monday
Marketing Insights & Leadership Lessons from Luxury Presence | Tom Ferry Podcast Experience
The Best Social Media Content Marketing Strategy for Realtors | This Week in Marketing
Show Up Every Day | Mindset Monday
Combat Veteran to San Antonio’s Top Real Estate Agent | Tom Ferry Podcast Experience
4 Channels to Multiply Your Real Estate Listings | This Week in Marketing
Challenge to Champion | Mindset Monday
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