The Tom Ferry Podcast Experience
Business
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discuss…
0:00 – The greatest opportunity for listings
2:51 – Quit the gratification addiction
7:30 – Prepare the value-ad
9:00 – Nurturing
12:20 – Being the knowledge broker
14:30 – Have an opinion
16:20 – ZMA vs. HVA
23:12 – All roads lead to the agent
26:30 – Takeaways
Buyer Agency Role Plays & a Work Ethic Refresh | Tom Ferry Podcast Experience
Today’s Best Real Estate Recruiting Strategies
Real Estate Halftime Adjustments to Finish the Year Strong | Tom Ferry Show
Engage to Inform: Housing Market Forecast & Conversations | Tom Ferry Podcast Experience
The Realtor Marketing Messages that Matter Most | This Week in Marketing
Summer Real Estate Follow-Up & Lead Gen: 3 Hot Tactics | Tom Ferry Show
The Apex Predator Mindset | Mindset Monday
4 Essential Videos for Buyers Agents | This Week in Marketing
Connecting the Dots | Mindset Monday
Crafting Your Value Proposition for Buyers | This Week in Marketing
A Custom GPT Tutorial for Listing Descriptions | This Week in Marketing
Little Things Over Time | Mindset Monday
Buyer Strategies to Implement Immediately | Tom Ferry Podcast Experience
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
The New Buyer Presentation – Rules & Adjustments | Tom Ferry Show
The Perfect Game | Mindset Monday
Real Estate TikTok Tactics, Tech News, & Open Houses | This Week in Marketing
Embracing Change 2: The Listing Side of the NAR Settlement | Tom Ferry Show
Turn Your Email List into Listings | This Week in Marketing
Viral Listing Strategies for Multiplying Transactions | Tom Ferry Show
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