The Tom Ferry Podcast Experience
Business
Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.
It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.
In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.
In this episode, they discuss…
0:00 – The greatest opportunity for listings
2:51 – Quit the gratification addiction
7:30 – Prepare the value-ad
9:00 – Nurturing
12:20 – Being the knowledge broker
14:30 – Have an opinion
16:20 – ZMA vs. HVA
23:12 – All roads lead to the agent
26:30 – Takeaways
Enthusiasm in Real Estate | Mindset Monday
Buyer Agency Breakthrough: What’s Working Today | Tom Ferry Podcast Experience
24 Ultimate Listing Generation Tactics Pt. 3 | This Week in Marketing
4 Hacks to Win on Search | #TomFerryShow
Two Crucial Lists | Mindset Monday
The Art of Real Estate Gifting for Referrals | Tom Ferry Podcast Experience
24 Ultimate Listing Generation Tactics Pt. 2: Offline & Social Marketing
#TomFerryShow RETURNS! - 4 Ways to Get Momentum in 2024
No Drama | Mindset Monday
Beyond Borders: Building & Scaling an International Business | Tom Ferry Podcast Experience
24 Ultimate Listing Generation Tactics Pt. 1 | This Week in Marketing
The 7 Must-Have Real Estate Videos of 2024 | Tom Ferry Podcast Experience
5 Steps for Building Your Brand in 2024 & Winning on Social | Tom Ferry Podcast Experience
5 Types of Ads That Generate Leads in 2024 | This Week in Marketing
3 Ways to Get Organized & Sell More Houses | Tom Ferry Podcast Experience
Experience Peace | Mindset Monday
The Habits & Actions for 2024 Real Estate Success | Tom Ferry Podcast Experience
Leveraging In-Stream YouTube Ads for Generating Listings | This Week in Marketing
The Myth of Luck | Mindset Monday
The Viral Listing Strategy of Meredith Fogle | Tom Ferry Podcast Experience
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money