102: Digital Marketing in 5 Steps with Brandon Leibowitz

Brandon Leibowitz is the founder and owner of SEO Optimizers, a full-service digital marketing agency, specializing in search engine optimization, website design, social media, and paid advertising. We talk about the importance of having niche-relevant backlinks, how to rank your website using SEO, and the anatomy of the perfect blog post. 

 

Time Stamps

[00:27] Brandon's entrepreneurial journey

[02:09] The most exciting things about SEO

[02:52] How to keep up with the ever-changing SEO trends

[04:39] SEO versus paid search advertising

[06:40] Brandon's Digital Marketing Blueprint 

[09:45] What are backlinks, and how do they work? 

[12:35] How to use backlinks for better search rankings

[15:05] The importance of having niche-relevant backlinks

[16:15] How podcasting can improve your search engine ranking

[18:24] Does a press release for higher search rankings still work?

[19:30] How to get traffic and convert them into customers

[21:43] Ways to optimize your website for higher conversions

[22:57] The anatomy of the perfect blog post

[25:23] How Brandon creates content that people want to read

[26:52] Where and how to use keywords the right way

[29:51] Parting thoughts 

 

Links and Resources

Steve and Greg Cleary's New Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Brandon's LinkedIn

Seooptimizers.com

Claim your free gift here Seooptimizers.com/gift