In this episode of the PRovoke Podcast, Paul Holmes has a conversation with Jim O’Leary, COO at Edelman, about the roles of both CEO and CCO, and how they have evolved in the last five to ten years as compared to the last two years.
Both Paul and Jim agree that the role of a CEO is incomparable to past generations of CEOs. Previously, CEOs were figureheads who handled the business systems, financial elements and board relations. Now, CEOs spend increased time relaying the role of an organization in social issues, as well as its role in society more than ever before.
Now that this has shifted the focus for CEOs, it also has changed the roles of CCOs within an organization. Advocacy is a much bigger part of the corporate communications roles than it ever has been.
Similarly to social issues, the “Great Resignation” has put pressure on organizations to be clear and transparent with their staff about where the company stands on social issues—topics that need to be handled well, lest the risk of alienating employees.
Lastly, the two discuss the human element in public relations. We have never before been able to know so much about public sentiment towards a company internally and externally, and being clear with your company’s values as to how they relate to your consumers, staff and shareholders is the most important factor in connecting with people today.
Maureen Lippe On Radical Reinvention
Prioritizing Employee Wellness Is Good Business
The power of strategic comms for social impact
Cannes Series: 2023 Festival Retrospective
The Gap Between Journalists’ & Consumers’ Views Of The Media
Andrew Bloch on clients, new business and agency M&A
African Tech & EMEA Tech Agency Of The Year
Intrepid Travel’s Comms Head On Sustainable Travel
PRovoke editors: Cannes review, market update & more
Cannes Series: Backing Values With Data
Cannes Series: Every Lion Is A Cannes Lion
Influence 100: Corporate Activism With Torod Neptune And Liz Micci
Larry Weber On The Evolution Of Tech PR
Cannes Series: The Case Against Creative Supremacy
Natalie Boden On Latina Moms’ Challenges & Opportunities
Taking Action While Navigating Public Opinion And Political Rhetoric
Courageous Creativity As The Foundation Of Transformation
PR Succession Lines And The Next Generation Of Leaders
Why Creativity Is Exploding In B2B Comms
Google’s All-Female Comms Leadership Team
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money