Doing It Online : The Doable Online Marketing Podcast
Business:Marketing
Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie?
I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business?
That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the steps I use to maximise its impact.
Phase One: Engagement: The first phase of a social media funnel is where you engage with your audience and ask them to DM you a specific word or phrase for a freebie. Then an automated tool like ManyChat, responds to them and gives them the product, all without you lifting a finger!
Phase Two: Qualification: A bit of time after they received whatever they opted in for, you should check back in to tell them about another offer that could benefit them. If they’re interested, ask a qualifying question to help you determine which of your products is best suited to them.
Phase Three: Connect and Convert: The final phase of the social media funnel focuses on connecting with users on a deeper level and guiding them toward conversion. I don’t mean pretending they aren’t talking with a bot; I mean adding personal touches to the automation that helps people connect with you.
What happens next is going to differ for every business and every offer. Maybe some people get sent to a low-ticket offer, another group gets a discount code to access a program, and another group gets invited to book a call with you. Wherever they end up, phase two & three will significantly boost your chances of converting to a sale.
Enjoy!
LINKS:
Website | Instagram | Programs | YouTube
#30 - Why we moved to Slack for our support community
#29 - Plan Your Epic Year - Part #5 (My favourite part of the planning process!)
#28 - Plan Your Epic Year - Part #4 (It’s all about holes + habits!)
#27 - Plan Your Epic Year - Part #3 (Make those goals into plans!)
#26 - Plan Your Epic Year - Part #2 (How to set goals that WORK)
#25 - Plan Your Epic Year - Part #1 (The REAL numbers you need)
#24 - 5 essentials for a sale page that sells
#23 - 13 lessons from my 13-year bizaversary (part 2)
#22 - 13 lessons from my 13-year bizaversary (part 1)
#21 - 3 simple reasons your course is HARD to sell
#20 - The curse of the second launch (and how to avoid it)
#19 - How to explode your email list... with pop-ups (without annoying your readers!)
#18 - Why you need to stop saying ”but.. I’m no good at tech”
#17 - BTS of my first ever course launch (+ what I wish I knew back then!)
#16 - Q&A - All your funnel Qs answered
#15 - 3 unexpected ways funnels have changed my life
#14 - How to know what to focus on FIRST to grow your business
#13 - 3 easy tweaks to sell more courses TODAY
#12 - Behind the scenes of going from 0 to 6-figures with a funnel
#11 - Q: If I switch my course to evergreen, how do I still create great results?
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