Doing It Online : The Doable Online Marketing Podcast
Business:Marketing
Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie?
I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business?
That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the steps I use to maximise its impact.
Phase One: Engagement: The first phase of a social media funnel is where you engage with your audience and ask them to DM you a specific word or phrase for a freebie. Then an automated tool like ManyChat, responds to them and gives them the product, all without you lifting a finger!
Phase Two: Qualification: A bit of time after they received whatever they opted in for, you should check back in to tell them about another offer that could benefit them. If they’re interested, ask a qualifying question to help you determine which of your products is best suited to them.
Phase Three: Connect and Convert: The final phase of the social media funnel focuses on connecting with users on a deeper level and guiding them toward conversion. I don’t mean pretending they aren’t talking with a bot; I mean adding personal touches to the automation that helps people connect with you.
What happens next is going to differ for every business and every offer. Maybe some people get sent to a low-ticket offer, another group gets a discount code to access a program, and another group gets invited to book a call with you. Wherever they end up, phase two & three will significantly boost your chances of converting to a sale.
Enjoy!
LINKS:
Website | Instagram | Programs | YouTube
#170 - How to choose your next coach or mastermind!
#169 - What do I do with my funnels when I am launching?
#168 - 5 reasons you need a funnel in 2023
#167 - Q: Do you need a video on your sales page?
#166 - My biggest lesson from Todd Brown’s mastermind
#165 - Will a $9 offer work for you?
#164 - 3 free (+ one crazy cheap) way to triple your email list
#163 - Should you stop selling your course?
#162 - Choosing a killer name for your course (or business)
#161 - Do you know what a secret launch is?
#160 - 3 hacks to get you off your phone!
#159 - ”Front End or Back End? What’s Your Offer Game Plan?”
#158 - Top BS beliefs stopping you from hitting 6-figures
#157 - 3 of the nerdiest hacks
#156 - How to bring a dead email list back to life
#155 - 7 questions to make your offers sell out every time!
#154 - You’ve built your funnel... now what?
#153 - Can Chat GPT really write your funnel for you?
#152 - Do you upsell? (Encore Episode)
#151 - 3 simple tweaks to sell well in a c**p economy… (Encore Episode)
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