Doing It Online : The Doable Online Marketing Podcast
Business:Marketing
Have you seen the abundance of Instagram posts asking you to DM a specific word to receive a freebie?
I’m sure you have! It’s been a hugely popular strategy in recent months and has brought success for a lot of people. How exactly does something so simple create success and profit in your business?
That’s what we’re exploring in today’s episode! I’ll take you through my Instagram funnel and the steps I use to maximise its impact.
Phase One: Engagement: The first phase of a social media funnel is where you engage with your audience and ask them to DM you a specific word or phrase for a freebie. Then an automated tool like ManyChat, responds to them and gives them the product, all without you lifting a finger!
Phase Two: Qualification: A bit of time after they received whatever they opted in for, you should check back in to tell them about another offer that could benefit them. If they’re interested, ask a qualifying question to help you determine which of your products is best suited to them.
Phase Three: Connect and Convert: The final phase of the social media funnel focuses on connecting with users on a deeper level and guiding them toward conversion. I don’t mean pretending they aren’t talking with a bot; I mean adding personal touches to the automation that helps people connect with you.
What happens next is going to differ for every business and every offer. Maybe some people get sent to a low-ticket offer, another group gets a discount code to access a program, and another group gets invited to book a call with you. Wherever they end up, phase two & three will significantly boost your chances of converting to a sale.
Enjoy!
LINKS:
Website | Instagram | Programs | YouTube
#50 - Biggest lessons from 12-months of $27 offers
#49 - Can you over-deliver with your free stuff?
#48 - Make money may : Challenge #4 - Profitable price rises
#47 - Make Money May: Challenge #3 - Make your marketing pay for itself
#46 - Make money May: Challenge #2 - Bundle it baby!
#45 - Make money May: Challenge #1 - The power of a payment plan
#44 - 3 changes I made to grow from 0 to 7 figures in sales in under 3 years
#43 - Do you know what your biggest roadblocks are?
#42 - How to price your offers so the sell easily (and make profit too!)
#41 - Is it better to grow fast or slow?
#40 - Do you upsell?
#39 - How to STOP feeling gross about selling!
#38 - Ultimate beginners guide to list building
#37 - My 3 fave funnels (which will be best for you?)
#36 - 3 of the best investments you can make in your business
#35 - How to add an extra 20% of sales to your next launch (with just 3 emails!)
#34 - Q&A - Ask kate anything
#33 - Can you audit my funnel for me?
#32 - My favourite tech stack + what I recommend for beginners
#31 - 3 easy ways to uplevel your business this year
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