Craig covers that showing tools can destroy your pipeline. "Send them a link, show them the product." That's too easy. This can cause friction in the revenue chain. He and Matt discuss common definitions and objectives. If you don't do this, everything else breaks down and failure is inevitable.
Get to know Craig - follow him everywhere:
"I help organizations sell and market more effectively. I am passionate about my customers and their success which has allowed me to create enduring, mutually beneficial relationships over the years.
You can learn more about my view of the sales and marketing universe via my blog www.funnelholic.com and my work on my company blog,http://blog.topohq.com/. I have recently started posting my content on LinkedIn so stay tuned for more."
This man can pitch anything! Now, see how he's flipped the script...
Incremental vs Exponential Thinking: Why It Matters & How to Do It
Lessons on ABM from Inside the Trenches: Fine-Tune Your Strategy for 2020
How Sales, Marketing and Customer Success Can REALLY Co-Exist
Why Culture Plays Such an Important Part of ABM – Advice from Jon Miller
The Power of Brand in B2B: Best Practices from a Modern Master
Selling Across Channels and Industries: Hitting Your Number No Matter the Conditions
When Marketing is Led by the Customer: The Economics of the SaaS Business
Taking ABM from 10,000 Feet to the Ground Level
Identifying the right time to PIVOT to a new business model.
Life of an ADR: The Highs, the Lows, Challenges and Career Paths
Secrets to Successful Sales Recruiting – Best Practices, Pitfalls and More
How Conversational Intelligence Can Increase Your Sales
Why Buyers Prefer Working with Inside Sales People - Trish Bertuzzi Podcast
The Death & Bright Future of Marketing Agencies
How to Go from Data Management to Marketing Intelligence - Raviv Turner
Sell Like A Girl - Jill Konrath Talks about Making More Sales in Less Time
The State of B2B Content: What’s Working, Failing & What’s Next
Joe Hyland's Advice: It's Never About You
The Power and Pitfalls of Commercial Insights
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