Cédric Pierrard - Plain Portrait of a Serial Acquirer

In 2005, Cédric Pierrard co-founded Efficy, a European CRM supplier today serving some 330.000 daily users in over 60 countries. Operating in a market where few large players meet a highly fragmented local offer, Cédric and his team ambition further consolidation and the establishment of Efficy as the European CRM champion. External growth is supported by acquisitions and, after a decade with more than 10 deals, Cédric accelerates the tempo and undertook four transactions in the past 12 months alone, thereby doubling the company’s size. A robust deal playbook, clarity of the integration principles and speed are among the work ingredients.