In Episode 117 of the Sound In Marketing podcast, we talk about how 3D audio in ads works to a brands benefit.
We naturally listen to sound in 3D. Why are we not taking this into consideration within our advertising and content creation?
This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience.
Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in your audio ads, you can find them here.
For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook.
For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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Episode 83- What Is Branded Podcasting (Part Two)
Episode 82- What Is Branded Podcasting (Part One)
Episode 81- What Is Measuring the Value of Sound (Part Two)
Episode 80- What Is Measuring the Value of Sound (Part One)
Episode 79- What Is Voice Design (Part Two)
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Episode 77- What Is Social Audio (Part Two)
Episode 76- What Is Social Audio (Part One)
Episode 75- Season Three Recap
Episode 74- Sensory Marketing and Sonic Diversity (Part Two)
Episode 73- Sensory Marketing and Sonic Diversity (Part One)
Episode 72- Open Voice Network (Part Two)
Episode 71- Open Voice Network (Part One)
Episode 70- Creating Sonic Branding with Audiobrain (Part Two)
Episode 69-Creating Sonic Branding with Audiobrain (Part One)
Episode 68- Your Brain on Podcasts (Part Two)
Episode 67- Your Brain On Podcasts (Part One)
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