In Episode 117 of the Sound In Marketing podcast, we talk about how 3D audio in ads works to a brands benefit.
We naturally listen to sound in 3D. Why are we not taking this into consideration within our advertising and content creation?
This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience.
Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in your audio ads, you can find them here.
For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook.
For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episode 66- Sound In Cinema (Part Two)
Episode 65- Sound In Cinema (Part One)
Episode 64- Autonomous Voice in Auto (Part Two)
Episode 63- Autonomous Voice In Auto (Part One)
[BONUS] Course Announcement
Episode 62- Conversational AI With Bixby (Part Two)
Episode 61- Conversational AI With Bixby (Part One)
Episode 60- The Sound of General Motors (Part Two)
Episode 59- The Sound of General Motors (Part One)
Episode 58- Season Two Recap
Episode 57- Sonic Territories Explored With Sixieme Son (Part Two)
Episode 56- Sonic Territories Explored With Sixieme Son (Part One)
Episode 55- Keri Roberts Sound Perspective (Part Two)
Episode 54- Keri Roberts Sound Perspective (Part One)
Episode 53- Directional Sound with Holosonics (Part Two)
Episode 52- Directional Sound with Holosonics (Part One)
Episode 51- Intro to Amazon Alexa with Dave Isbitski (Part Two)
Episode 50- Intro to Amazon Alexa with Dave Isbitski (Part One)
Episode 49- AI; Only As Good As Its Developer (Part Two)
Episode 48- AI; Only As Good As Its Developer (Part One)
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