E02: Real Estate Rebel: How Annie Dickerson Built a Multi-Million Dollar Business

Are you ready to channel your inner rebel and build a successful business? Annie Dickerson's story offers inspiration and practical advice for aspiring entrepreneurs. Annie co-founded Good Egg Investments, a multi-million dollar real estate investing company with a mission of helping others benefit from real estate. Her journey from teaching, to working in corporate jobs, to starting Good Egg shows the transformative power of developing the right mindset and finding the courage to break out of the norms.

Here are some knockout takeaways from today’s conversation:

Timestamped Highlights:

[00:01] - Introduction to Annie Dickerson and Good Egg Investments

[02:45] - How she got into real estate investing after breaking out of Corporate America

[11:18] - Finding and forming a perfect partnership with her business partner, Julie

[15:21] - Fostering open-mindedness in a partnership

[22:28] - How coaching helped her develop the right mindset for entrepreneurship

[25:15] - The motivation behind impactful entrepreneurship

[33:22] - Money Wise Kids (Annie’s program that teaches financial literacy to children)

[40:58] - The importance of coachability and accountability for success

[44:20] - Advice for aspiring entrepreneurs, highlighting the importance of coachability, accountability, and risk appetite

 

Episode Highlights:

[25:15] The Motivation Behind Impactful Entrepreneurship

Motivations in entrepreneurship evolve and expand, moving beyond supporting customers as investors. Entrepreneurs feel a deep sense of responsibility towards their growing team and their families. Good Egg Investments' coaching program for raising capital has magnified their impact, as individuals left their jobs to pursue this opportunity. The underlying motivation has always been about making a meaningful impact and helping others, prioritizing their success over financial gain.

[34:39] Embracing Your True Calling and Passion

Spending time on something that doesn't align with your passion or calling can lead to a sense of mediocrity. It takes courage to recognize when something isn't in your wheelhouse and make the decision to pursue what truly ignites your passion. The longer you wait, the higher the risk of settling for an ordinary life. Embracing your true calling and pursuing what you are passionate about can lead to extraordinary outcomes.

 

[40:58] Fixed vs. Growth Mindsets

The concept of fixed mindset vs. growth mindset revolves around the belief that some people see their abilities and intelligence as fixed traits, while others believe they can be developed through hard work and dedication. Coachability and accountability play key roles in determining success. Being open to guidance from mentors and coaches, and being willing to make adjustments based on feedback, is crucial for growth. Additionally, maintaining discipline and motivation, even in the face of challenges, is essential for achieving goals. By embracing a growth mindset, being coachable, and prioritizing accountability, individuals and teams can unlock their full potential and achieve success.

[45:13] Embracing Risk and Unleashing Creativity as an Entrepreneur

In our society, there is often a strong emphasis on security and financial stability, which can sometimes hinder creativity and the willingness to take risks. However, as an entrepreneur, having a healthy appetite for risk is essential. It is through embracing risk that innovative ideas are born and extraordinary achievements are made. Join us as we explore the importance of stepping out of your comfort zone, breaking free from societal norms, and unleashing your full creative potential as an entrepreneur. Let's dive into the conversation on how embracing risk can lead to remarkable success.

Resources Mentioned:

Goodegg Investments

Mindset by Carol Dweck

The SPEED of Trust by Stephen Covey