Kurt and Tim kick off the new year with communications expert Ben Guttmann in an episode on simplifying messages.
Ben's seemingly simple lessons pack a punch, offering a treasure trove of insights into mastering clear and concise communication for both personal and professional success. Join Kurt and Tim as they navigate through Ben's five key principles, uncovering the secrets to crafting communications that truly hit the mark. From prioritizing benefits to maintaining focus, ensuring salience, embracing empathy, and adopting minimalism, the trio explores how these principles can transform your messaging strategy.
Discover how large organizations often lose sight of what customers are looking for and gain valuable insights into Ben’s exploration of effective vs. ineffective slogans and taglines for businesses. Unpack the importance of employing the 10-100 most common words and learn how testing messages with an "enlightened idiot" can be a game-changer.
Whether you're a cog in a corporate machine or an individual seeking to sharpen your communication skills, this episode offers practical lessons on making your message resonate and connect. Kickstart the new year with a communication overhaul and be sure to share this episode with anyone in your life in need of a communication refresh. Don't miss out on the keys to killer communication – like, share, and tune in now!
© 2023 Behavioral Grooves
Topics(4:29) Introduction and speed round
(9:23) Simplifying communication in a busy world
(14:15) Bridging the gap between message creators and receivers
(23:43) Effective marketing strategies for big corporations
(34:41) The 1000 most common words for clear communication
(39:33) Communicating with aliens and desert island music
(45:59) Grooving Session: Communication and breaking through clutter
© 2023 Behavioral Grooves
LinksBen Guttman Simply Put: Why Clear Messages Win (and How to Design Them
Randall Munroe Thing Explainer
Musical LinksHarold Faltermeyer Top Gun Anthem
Arcade Fire Everything Now
How Collaboration is Growing Behavioral Science: Learnings from BX Arabia
How To Turn Your Creative Dreams Into Reality | Jeff Madoff
How To Create New Goals That Will Really Motivate You in 2022
The Behavioral Science Books We Just Couldn’t Put Down in 2021 With Louise Ward
More Than Just A Checklist: How to Effectively Apply Behavioral Science | Torben Emmerling
Our Love Of Music And The Influence Of The Pandemic With Mark Thorley
Please Help Us by Voting for Behavioral Grooves - it takes 10 seconds
Trust: The Four Key Steps to Genuinely Build It | Sandra Sucher
Focus More on HOW to Think, and Less on WHAT to Think | Dr. Howard Rankin PhD
Need a Laugh to Get Through Your Workday? Dan Hill
Feeling Fearful: Why People Seek Out Conspiracy Theories | Eric Oliver
Why We Are More Vulnerable To Harmful Conspiracy Theories Than We Think | Andy Norman
Conspiracy Theories: How To Talk to A Science Denier | Lee McIntyre
Conspiracy Theories: Hidden Brain‘s Shankar Vedantam | The Delusion of Nations
Halloween Special: Grooving on Scary Biases
Why Does Rude Behavior Really Bother Us So Much? | Trevor Foulk PhD
Helping People To Assemble Better Decisions | Eric J. Johnson
Anxiety at Work: Why We Feel It and How To Manage It | Chester Elton
The 5 Healthy Brain Habits Of A Neuroscientist | Dr Daniel Almeida
Money Does Boost Happiness, But Not The Way We Think It Does | Daniel Crosby
Create your
podcast in
minutes
It is Free
The Poetry of Science
Hidden Brain
The Science of Happiness
Mysterious Radio: Paranormal, UFO & Lore Interviews
Choiceology with Katy Milkman