Prototyping is a vital part of the development process, and we discuss why they are necessary not just as a proof of concept. Prototypes are essential if you want to approach investors as 2D sketches and even 3D models will not typically impress the people you need money from.
Scot explains how prototypes can be used for testing your theories, giving ‘life’ to a design, raising funds, and can be used for marketing purposes.
We discuss the costs involved in producing a prototype and the different materials used.
Scot talks about how he used a $2 teat from the chemist to revolutionise the packaging industry that has saved billions in litres of waste liquids.
Hamish discusses the use of prototyping in marketing material and how you can use digital modelling, however, there’s no substitute for tangibility.
Why Invention Benefits Australia & Society
Special Guest: Michelle O’Hara
Smart Product Design
Using Professionals
Brand Culture
Videography
Paul Nielsen: Cyber Security
Paul Nielsen: How To Value Your Business
Lisa Holownia: An Inventors Journey
Setting Up To Sell
Marketing Priorities to Maximise Energy
The World of Invention. With Special Guests Terry Hurlock, Ian Carlyon & Angelo Coco
Patents. With special expert guest Regan Gourley.
Manufacturing. Scot talks you through the process of manufacturing and details some of the pitfalls you need to be aware of.
Why We Podcast. Scot and Hamish talk about why they produce Off To Market™
Marketing: Selling It Yourself
Commercialisation (Part 2) The art of separating money from investors and customers
Messaging. Why it’s essential and what you need to consider before going to market.
Commercialisation. We talk pricing strategy, national and international distribution as well as hats and politics.
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