You will find the notes, links and resources for this conversation here https://decideforimpact.com/show427-spark-sustainable-conversations-franzisca-weder/
In this conversation with Jennifer, I learned:
0:00 Intro
02:20 a short overview of where she has been living and teaching.
04:15 Difference between Corporate Social Responsibility and Sustainability Communication
07:35 Sustainability is a very much Western concept.
10:45 Cultural differences and corporate communication
13:55 No room for an alternative story to our market-driven capitalistic system.
15:20 Looking at sustainability from an intercultural perspective can create a new understanding of what sustainability means.
18:25 Her biggest passion is to make students curious and courageous, authorship for change, and spark conversations.
26:30 The easy way to spark a conversation.
30:40 Sustainability is such a peaceful and harmony-creating term.
32:40 Create touching points between the stories. There is a lot of energy in there.
36:55 Find the hidden champions in your organisation and let them be the communication pioneers in their networks.
38:25 Find the issues that are very relevant for the people within my organisation and tell different stories.
43:50 Stereotypes in PR and communication jobs.
46:15 Using the Inner Development Goals with students and in the classroom.
57:05 Don’t call it the IDGs or the SDG’s for sustainability, due to the overuse of the term. It is key to changing behavior.
58:25 The quality of the sustainability question, What do you care about? What you care about, then you care for it.
1:03:25 Learn from local philosophers.
1:11:30 Professional communication had a good boost and they learned a lot from all the communication and reactions during the pandemic.
As a communication and media scholar, Franzisca Weder knows that storytelling and the arts must sit alongside science, technology, business, and other disciplines to solve the challenges of sustainability and climate change.
Throughout her 20-year career in tertiary education, she has focused on using various communication strategies and forms of creative disruption to bring about individual and organisational change.
Her work turns the motto ‘all talk no action’ on its head, demonstrating instead the idea that ‘talking is action’. Communication, language, and stories are essential tools to help humans make sense of the world, question their reality, and develop new norms that create a socio-ecological transformation process.
Univ. Prof. Dr. habil Franzisca Weder, is researching, writing, and teaching in the areas of Organizational Communication and Public Relations with a specific focus on Sustainability Communication and Corporate Social Responsibility.
Franzisca Weder is the outgoing Chair and now Education Fellow of the International Environmental Communication Association (IECA).
Let’s get started…
Waarom vrouwen de klimaatcrisis oplossen - Ralien Bekkers | Decide for Impact show 396
Purpose-driven learning - Aldo van Duivenboden | Decide for Impact podcast show 395
De tirannie van verdienste - Michael Sandel | De Ondernemers Boekencast afl 77
Met inner development naar detech technologie - Jan Willem de Graaf | Decide for Impact show 394
Nul afval met positieve psychologie - Elisah Pals | Decide for Impact show 393
Rotterdam - Arjen van Veelen | De Ondernemers Boekencast afl 75
Investeer in je Inner Development voor impact - Maaike van der Velden | Decide for Impact show 392
Ze zetten de marketing op zijn kop - Rick en Remco Zuidbroek | Decide for Impact 391
Er is leven na de groei - Paul Schenderling | De Ondernemers Boekencast afl 74
Rethink how we think about education - Maria Garcia Alvarez | Decide for Impact show 390
Positieve gezondheid met innerlijke ontwikkeling - Chantal Walg | Decide for Impact show 389
Alleen maar bazen - Mark Vletter | De Ondernemers Boekencast afl 73
De leeftijdloze toekomst met Elske Doets | Decide for Impact show 388
Opschalen is essentieel als je impact wilt maken - Wendy van Ierschot | Decide for Impact show 387
Infocratie - Byung-Chul Han | De Ondernemers Boekencast afl 72
Experimenting with inner development in business - Andrea Klepsch | Decide for Impact 386
De organisatie wordt niet groener dan haar leiders - Marielle van Hemert | Decide for Impact show 385
Waarom vuilnismannen meer verdienen dan bankiers Bregman en Frederik | De Ondernemers Boekencast 71
De superrijken de wereld uit belasten - Sjors Roeters | Decide for Impact show 384
Gezonde relaties is het resultaat - Janine Schimmelpenninck | Decide for Impact show 383
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars