In Episode 122 of the Sound In Marketing Podcast, we explore sound in the shopping experience.
Sound in the shopping experience helps create trust between company and customer. It’s about building long-term ROI with customers that will return again and again. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions.
Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Sixième Son Canada for their great insights on the world of sound in the shopping experience.
Check out Sixième Son's write-up on the project here.
Special thanks also to Artlist for the SFX and music by Ziv Moran Hawkins and the Jerusalem Symphony Orchestra of Artlist. To see my research sources, follow the links: https://www.academia.edu/57369350/Using_Background_Music_to_Affect_the_Behavior_of_Supermarket_Shoppers
https://www.acousticbulletin.com/noise-in-shopping-centres
You can come find me on the socials as well. Linkedin, Medium, Twitter, and Facebook.
For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episode 9- Echo Dot and Voice Technology Review
Episode 8- Spotify, Pandora, and Other Advertising Options
Episode 7- Jingle Vs. Sound Identity
Episode 6- How to Use a Universal Language in Your Marketing Strategy
Episode 5- Passive Advertising In Sound
Episode 4- Sound Subtlety Rocks the Marketing World
Episode 3- Therapeutic Music and Marketing
Episode 2- Marketing Differently
Episode 1- Using Sense In Your Marketing
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