People are inundated with messages in today’s world. So to survive the onslaught, people tune out the noise. People will even ignore information that is critical - especially in financial matters. Knowing that, the way to break through is to use emotion in your messaging. Emotion moves people, it gets attention, and more importantly, emotion gets people to act on your ideas. We talk to CBC's Terry O’Reilly about how to use emotion to change the conversation around money.
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S2 E01 - The Power of the Paycheque
S1 E06 - Money & Shame: Counselling Canadians Out of Debt
S1 E05 - Planning for retirement / senior living
S1 E04 - Investment Traps and FOMO
S1 E03 - Financial Wellness - Links between health and wealth
S1 E01 - The Behavioural Economics of Money
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