Steve Harrison is an award-winning copywriter, creative director, a Doctor of Philosophy, and a best-selling author of the book “Can’t Sell, Won’t Sell - Why adland has stopped selling and started saving the world. Steve talks about what inspired him to write the book and explores how the concept of purpose in marketing has derailed the advertising industry. He shares his views on how issues such as the climate crisis, diversity and inclusion and social responsibility have usurped the underlying purpose of advertising, which is to create demand for clients' products and services and deliver financial growth.
Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190
Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934
Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjE2MTQ0MjA2NC9zb3VuZHMucnNz
Listen on Stitcher: https://www.stitcher.com/show/managing-marketing
Listen on Podbean: https://managingmarketing.podbean.com/
For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/
Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.
Simon Cheng and Anton Talk About Innovation In The Food Delivery Industry
Davina Rooney And Darren Discuss The Greening Of Australian Construction
Christopher Sewell And Darren Talk About The Impact Of Net Zero Emissions On Marketing Budgets
Rich Curtis And Darren Chat Branding and Brand Building In A Pandemic World
Barry O’Brien And Darren Chat On The Changing State Of The Media Market
Lindsay Bennett And Darren Discuss The Path From Trade Journalist To Global Head of Marketing
Nathan Hodges And Darren Talk On Account Service, Management And Leadership
Tim Burrowes And Darren Chat Media, Marketing, Trade Journalism And Mumbrella
Kate Guaran And Darren Discuss How Marketers Can Get More From Their Agencies
Kylie Sandercock And Darren Talk About The Missed Opportunities For Agency Efficiency
Tasman Murray and David Discuss Marketing Analytics
Renee Amor, Lucy Lithgow, And Anton Discuss High Performing Culture And Business Transformation
Belinda Noble And Darren Talk The Climate Crisis And Communications
Simone Allan And Darren Discuss The Power of Mentoring In Marketing
Hamish Thomson And Darren Talk Advertising, Marketing and Business Management
Chris Maxwell And Darren Discuss The How, What And Where Of In-House Agencies
Eaon Pritchard And Darren Chat Strategy, Creativity And Where It All Went Wrong
Andrea Martens And Darren Talk Data Driven Marketing Last Year And Next
Stanley Johnson And Darren Discuss Being A Creative In Network, Indie And In-house Agencies
Gai Le Roy And Darren Talk Interactive Advertising Last Year and Next
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