Liz Janneman: The art of cultivating superfans, culture and ad support rely on creating an immersive experience Liz Janneman, EVP of Network Strategy at Ovation explains how their strategy of “going all-in” strengthens brand value, fuels the arts, and supports local communities. Ovation has made an art out of creating an immersive brand experience. The network captures consumers with high-quality original programming and then feeds their desire for more by offering related documentaries and short-form ad-supported content on the OTT platform and providing access anywhere, anytime with the TV Everywhere app.
Jennifer Koester: How brands are using advertising to complement the viewing experience
Margaret Dean: Using Anime to Champion Underrepresented Voices and Audiences
John Hendricks: The next great migration of viewers
Kartik Hosanagar: How Algorithms Are Shaping Our Lives and How We Can Stay in Control
Kathleen Finch: Creating Cohesive Brand Partnerships Opportunities
Dan Fienberg, TV Critic: What makes for great TV?
Jill Rosengard Hill: How technology is changing the way consumers engage
Chris LaPlaca: Managing a company’s brand in a connected world
Wared Seger: Understanding the complexities of data science today
Barry Jossen Part 2: It’s about wireless: we no longer must be tethered to our wall to watch TV
Barry Jossen Part 1: It’s about wireless: we no longer must be tethered to our wall to watch TV
Sarah Aubrey: Programming hits for today’s sophisticated audience
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