Playing for Change: How the Green Sports Alliance Mobilizes Sports Fans
16 leagues. 194 teams. 195 venues. Members of the Green Sports Alliance embrace renewable energy, healthy food, recycling, water efficiency, safer chemicals and other environmentally preferable practices—and they inspire millions of fans to follow their lead.
The Alliance believes that the sports industry is uniquely positioned to make large-scale impact in the environmental performance of many of the world’s largest public spaces. It also believes that sport teams place a special role in influencing citizens and mobilizing communities to action.
To find out more about how the Alliance leverages the cultural and market influence of sports to promote sustainable practices, Bard MBA student Kristin Hanczor spoke with Roger McClendon, the organization’s Executive Director.
McClendon joined the Alliance just over a year ago, after serving as the first ever Chief Sustainability Officer for Yum! Brands, whose holdings include Taco Bell, Pizza Hut and KFC. He and Kristin also spoke about McClendon’s own career journey and his decision to switch to the relatively niche world of green sports.
S05 EP 06: Kim Falkenhayn, Okabashi Shoes
S05 EP 05: Nick Silver, Author & Co-Founder of Climate Bonds Initiative
S05 EP 04: Rebecca Hamilton, W.S. Badger Co.
S05 EP 03: Kevin Rabinovitch, Mars Inc.
S05 EP 02: Alice Bosley & Patricia Letayf, Five One Labs
S05 EP 01: Sherry Youssef Younes & Alejandro Crawford
S04 EP 16: Rebekah Moses of Impossible Foods
S04 EP 15: Karen Overton of Recycle-A-Bicycle
S04 EP 14: Jon Meyersohn of "Years of Living Dangerously"
S04 EP 13: Margo Baldwin of Chelsea Green Publishing
S04 EP 12: Cary Krosinsky - Value First Impact Investing
S04 EP 11: John de Graaf - Buying Less is More
S04 EP 10: Allan Savory - The Business Case for Holistic Management
S04 EP 09: Fereshteh Forough of Code to Inspire
S04 EP 08: Maya Elisabeth of Whoopi & Maya
S04 EP 07: Danielle Vogel of Glen's Garden Market
S04 EP 06: Wendy Gordon of PIPs Rewards
S04 EP 05: Adam Kearney, Props Board
S04 EP 04: Tom Szaky, TerraCycle
S04 EP 03: Elizabeth Celaya, Hudson River Housing
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