Today’s episode is about sonic branding. I’m joined by Audrey Arbeeny, the brain behind Audiobrain. We talked about definitions of sonic branding, intentional sound, what’s important and not important in your sound, and who’s buying.
Audrey is an Emmy-award-winning sonic brander. She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding. Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA Motors Corp, Bayer Healthcare, Logitech, Microsoft, Toshiba, and many more.
If you want to get a hold of Audrey you can find her on Linkedin and Twitter as well as her official website Audiobrain.com.
If you’re enjoying these conversations on sound in marketing then I know you’ll love this. I have a course on Sound’s Power and Influence in Marketing that you can enroll in at www.soundinmarketing.com. Years of research have gone into this course and I’m confident that you’ll learn a lot. My goal is that you’ll be able to take this information and begin applying it to your brand or company. And if you need further help, I also consult!
So head on over to the site to preview the trailer, view the curriculum, and sign up for a dose of sound in marketing.
You can find the Sound In Marketing Podcast on all the major podcast channels here so don’t forget to share it with your friends, follow, and rate it. More people should know about this stuff. I know you know that now.
For any further inquiries, you can find me at Dreamr Productions www.dreamrproductions.com, Linkedin, Twitter, and Facebook. You can also email me at jeanna@dreamrproductions.com.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episode 87- What Is Voice Gaming (Part Two)
Episode 86- What Is Voice Gaming (Part One)
Episode 85- What Is Connected Voice Mobility (Part Two)
Episode 84- What is Connected Voice Mobility (Part One)
Episode 83- What Is Branded Podcasting (Part Two)
Episode 82- What Is Branded Podcasting (Part One)
Episode 81- What Is Measuring the Value of Sound (Part Two)
Episode 80- What Is Measuring the Value of Sound (Part One)
Episode 79- What Is Voice Design (Part Two)
Episode 78- What Is Voice Design (Part One)
Episode 77- What Is Social Audio (Part Two)
Episode 76- What Is Social Audio (Part One)
Episode 75- Season Three Recap
Episode 74- Sensory Marketing and Sonic Diversity (Part Two)
Episode 73- Sensory Marketing and Sonic Diversity (Part One)
Episode 72- Open Voice Network (Part Two)
Episode 71- Open Voice Network (Part One)
Episode 70- Creating Sonic Branding with Audiobrain (Part Two)
Episode 68- Your Brain on Podcasts (Part Two)
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