It doesn’t matter how much drive and ambition we have... if our marketing game isn’t on point, we’re only going to end up spinning our wheels and grinding our gears.
As loan officers, we often make the mistake of thinking mortgage is our area of expertise, but that just ain’t so. We’re in the marketing business, and until and unless we acknowledge that and adjust our strategies accordingly, we’ll never reach the goals we’ve set for ourselves.
The problem is, most LOs just don’t know what they don’t know. Where have we been going wrong until now, and what does audacious, effective, and result-driven marketing look like? How can we kick our efforts up a notch and blast our businesses to new heights?
In this episode, I’m sharing the 5 most common marketing mistakes in the mortgage business, and what we can do to make sure they never happen again.
"Success comes from your ability to market effectively." -Doren Aldana
Takeaways
How Having Less Realtor Partners Actually Makes You More Money
3 Hidden Obstacles to Success That Stop Most Mortgage Pros From Living Their Dream
7 Reasons Why It Pays to Proactively Pursue the Purchase Market (Even in a Refi Boom)
The Top 5 Ways Mortgage Pros Sabotage Their Success
How Jed Barker 5X'D His Income In 60 Days With Zero Cold Calling
What's The Shortest Path to the Cash?
Why Settling for "Good" Holds You Back From Achieving GREATNESS!
Why Mortgage Pros Fail & Fall Way Short Of Their Full Potential
Once You Master This Process, You’ll Get 3+ Deals Per Month For Every 100 Past Clients In Your Database
How to Overcome Fear of Rejection and Get Your Power Back
How to Stop Being the "Bottleneck" In Your Busin
Why Realtors Don’t Give You the Time of Day and How to Fix It
Busting the "I've Already Got a Mortgage Lender" Objection
The 3 Types of Fear that Stop Mortgage Pros from Achieving Their Dreams
Why Focusing Solely on Refi's to the Neglect of Purchase Business is Stupid (and How to Build Stability Through Diversification)
How to Attract New Top-Producing Realtors Partners While In Quarantine (Without Cold Calling or Even Meeting in Person)
How to EXPAND Your Market Share While Everyone Else is CONTRACTING
COVID-19 Client Celebrations
5 Steps for Building a Rock-Solid, Recession-Proof Business
How to Stay Sane and Profitable When Things Are a Little Nuts
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