It doesn’t matter how much drive and ambition we have... if our marketing game isn’t on point, we’re only going to end up spinning our wheels and grinding our gears.
As loan officers, we often make the mistake of thinking mortgage is our area of expertise, but that just ain’t so. We’re in the marketing business, and until and unless we acknowledge that and adjust our strategies accordingly, we’ll never reach the goals we’ve set for ourselves.
The problem is, most LOs just don’t know what they don’t know. Where have we been going wrong until now, and what does audacious, effective, and result-driven marketing look like? How can we kick our efforts up a notch and blast our businesses to new heights?
In this episode, I’m sharing the 5 most common marketing mistakes in the mortgage business, and what we can do to make sure they never happen again.
"Success comes from your ability to market effectively." -Doren Aldana
Takeaways
3 Traits of Top Producers (That Separate Them from the Mediocre Majority)
Why LOs Resist Recruiting Realtors (And How to Fix it) w/Peter Fickeisen
How Samuel Borthwick Went From $11k/month To $87k+/month In Just 10 Months- Without Sacrificing His Family Life
Why the “One-Trick Pony” Solutions Keep You Struggling (And How to Become Recession-Proof)
How To Close More Deals With Less Realtors (And Less Drama)
How to Get Out of the ‘GRIND’ and into the Green with More Fun, Freedom and Fulfillment!
Art of Mortgage Marketing - How Robert Spiegel Increased His Production By 76% in Just 3 Months— Without Cold Calling or Chasing Realtors!
How Kira Truett QUINTUPLED Her Income (From $4k/Month to $20k Per Month in Just 4 months)... Without Making a Single Cold Call!
3 Secrets to Success That Separate the Top Dogs From All The Rest
The REAL, Raw Truth Realtors Won't Tell You About Why They're Not Sending You ALL Their Buyers w/Chris Reale
Why Working Harder and Longer Keeps You Stuck in the Struggle (and How to Finally Break Free!)
3 Critical Skills Every Mortgage Pro Needs to Master for Success
How to Stop Chasing Realtors and Get Them to Start Chasing YOU! w/ Chris Reale
How to WOW Top Dog Realtors into Making You Their Exclusive Lender
Why Most Coaching Programs for Mortgage Pros Don't Work
How Devon Peterson Tripled His Loan Production in Just 2 Months!
How Jessica Swystun DOUBLED Her Production in Just 3 Months!
How Jay Rodriguez Went from $1.5M/month to $4.43M/month in Funding Volume in Just 4 Months, Without Cold Calling!
How to Stop Worrying and Start Winning
How to Build Loyalty with Top Dog Realtors (Even If They’re Already ‘Married’ to Their Lender) w/ Peter Fickeisen
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