TikTok, Instagram, and Facebook: what’s the best content to post? On this episode of Mini News, Emily walks us through the transition from social media to entertainment media. When it comes to short form video content, why aren’t Instagram and Facebook as successful as TikTok? What type of content is most successful, and what is best for your audience? Find out on today's Mini News!
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⭐️If you've been listening to the podcast for a while, then you know that video has been reigning king on social media, specifically short-form video. There's been a long-standing battle between Meta and TikTok, fighting for dominance of the social media space. However, TikTok doesn't consider itself a social media platform - it's branded as an entertainment app (or a media company that distributes content) similar to Netflix. The problem with Instagram and Facebook trying to push short-form entertainment videos is that their companies were built on the social graph. TikTok has always been an entertainment-first platform. Facebook was founded on social connections and maintaining relationships, so this transition has been difficult for them as their app really serves a much different purpose than entertainment.
⭐️Here at Wingnut, we've noticed a shift recently with some of our clients where Reels are not performing as well as they once did. We're seeing carousel posts and still images gaining traction again - not all hope is lost when it comes to photo content! However, this is why strategy is so important. When you have a strategy in place for your social media accounts, you know exactly what you need to be posting to better resonate with your audience. That's where we come in!
⭐️There's no hard and fast rule that says you should be only be posting entertainment video content. You should test different types of content and see what performs best. While Meta's algorithm is pushing video content, it will ultimately push what resonates most with your audience. Meta wants users to be spending the maximum amount of time on their platform, so they will push what your audience will engage with the most.
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How to Use Pinterest to Up-Level Your Social Media Marketing [Kate Ahl] - Episode 218
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Here’s How to Convert Your Expertise to a Money-Making Consulting Business with Laura Meyer - Episode 216
How to Hire—So You Don’t Have to Fire [with Colleen Baader] - Episode 215
Transform Your Business with Powerful Self-Talk [Roy Redd] - Episode 214
Lauren Brown's Wins, Losses, and Lessons Learned - Episode 213
How to Convert Discovery Calls to Clients with Nikki Rausch - Episode 212
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The Science Behind Intuition with Sunil Godse - Episode 210
Want to Become a Thought Leader? Here’s How [Carol Cox Shares] - Episode 209
[Replay] Betsy Helmuth’s Guide to 10x Your Influence - Episode 208
Sean Castrina Shares Why You Should Never Say “No” to a “Yes” - Episode 207
How to Write Email Campaigns that DON’T Suck [with Abbi Perets] - Episode 206
Wendy Woloshchuk’s Time Blocking Tips for Designers - Episode 205
Richard Tarity Shares Why Now is THE Time to Embrace eDesign - Episode 204
Jessica Harling's Genius Hiring Process for Small Businesses - Episode 203
The Design World Hot Topic: Free Design Consultations [Sandra Funk Replay] - Episode 202
How to Use Influencers to GROW Your Business - Episode 201
Happy Holidays from Wingnut Social! – Episode 200
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