TikTok, Instagram, and Facebook: what’s the best content to post? On this episode of Mini News, Emily walks us through the transition from social media to entertainment media. When it comes to short form video content, why aren’t Instagram and Facebook as successful as TikTok? What type of content is most successful, and what is best for your audience? Find out on today's Mini News!
***
⭐️If you've been listening to the podcast for a while, then you know that video has been reigning king on social media, specifically short-form video. There's been a long-standing battle between Meta and TikTok, fighting for dominance of the social media space. However, TikTok doesn't consider itself a social media platform - it's branded as an entertainment app (or a media company that distributes content) similar to Netflix. The problem with Instagram and Facebook trying to push short-form entertainment videos is that their companies were built on the social graph. TikTok has always been an entertainment-first platform. Facebook was founded on social connections and maintaining relationships, so this transition has been difficult for them as their app really serves a much different purpose than entertainment.
⭐️Here at Wingnut, we've noticed a shift recently with some of our clients where Reels are not performing as well as they once did. We're seeing carousel posts and still images gaining traction again - not all hope is lost when it comes to photo content! However, this is why strategy is so important. When you have a strategy in place for your social media accounts, you know exactly what you need to be posting to better resonate with your audience. That's where we come in!
⭐️There's no hard and fast rule that says you should be only be posting entertainment video content. You should test different types of content and see what performs best. While Meta's algorithm is pushing video content, it will ultimately push what resonates most with your audience. Meta wants users to be spending the maximum amount of time on their platform, so they will push what your audience will engage with the most.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
Trademarking 101: Dos and Don’ts for Business Owners
How to Run Your Interior Design Business in an Economic Downturn
The Power of Process: Level up Your Confidence, Business, and Life
Get a Better Explore Page With This New Instagram Feature | Mini News
Get Out of Your Comfort Zone and Grow Your Business (with Jessica Lackey)
How to Get Verified on Instagram and Facebook With Meta Verified | Mini News
Positioning 101: How to Reach Your Ideal Clients With a Positioning Statement
How to Get Discovered by More Interior Design Clients on Instagram | Mini News
How to Have a Million-Dollar Design Business in Less Than 2 Years
How to Stop Spam Comments on Instagram | Mini News
How to Do Less Work by Automating Your Business (with Shanice Miller)
The Psychology of Brand Love and Happiness (with Aaron Ahuvia)
Design Strategy, Interior Product Sales, and Social Selling (with Nicole Lashae Ben)
Instagram Photos are Making a Comeback in 2023 | Mini News
Tax Tips for Business Owners and Interior Designers (with Aaron Smyle)
Meta Is Shutting Down Facebook Creator Studio: Facebook Updates 2023 | Mini News
REPLAY: Business Tips for New Interior Designers
Instagram Group Profiles and Collaborative Collections: New Instagram Updates 2023 | Mini News
REPLAY: Why Interior Designers Need Ongoing SEO to Remain Competitive
Twitter Advanced Search on Mobile: How to Use for Social Media Marketing | Mini News
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
Just So Stories
Great Expectations
Creative Pep Talk
In the Making