Why We Justify Making Incorrect Decisions - Unconscious Bias and Cognitive Dissonance

1. Introduction - Black Box Thinking https://www.amazon.co.uk/Black-Box-Thinking-Surprising-Success/dp/1473613779
2. What is Cognitive Dissonance? This produces a feeling of mental discomfort leading to an alteration in one of the attitudes, beliefs or behaviours to reduce the discomfort and restore balance. For example, when people smoke (behaviour) and they know that smoking causes cancer (cognition), they are in a state of cognitive dissonance.
3. What is unconscious bias? - use the example of the person just hearing “Insurance” just because they are in insurance and missing the point of a video. https://www.eliinc.com/five-real-world-examples-of… Standing up and speaking whilst assuming everyone knows what you’re talking about.
4. Not putting prices up because no-one will buy. You know that putting your prices up will make your life better/easier but you don’t do it because of what “might” happen.
5. Selling the wrong product (i.e. giving books away rather than selling them for £5 each)
6. When someone doesn’t pay you, you know you’ll be better of moving on and finding a better client yet you still let the negative experience bother you.
7. In a way comparing ourselves to others creates cognitive dissonance because what the other person is doing goes against our own core beliefs and makes us feel uncomfortable (imposter syndrome?)
8. As a business grows the market shifts and the business needs to change in order to adapt to the new market which create CD.
9. Now think about the client/customer relationship.

Quite often...all the time in fact, clients experience CD when they are looking at buying your product or service. They have a certain belief of how you work, the results you deliver, how much it costs, how long it takes etc however by the end of your consultation their core belief needs to change in order to sell the product.

About your host today:

Robin Waite is the Founder of Fearless Business, a 12-Week Accelerator which does the following:

Core Pillar #1 - Product Architecture. About 50% of the Fearless Business Accelerator is about nailing down your offer and building out the full 7-Step Product Architecture Model.

Core Pillar #2 - Pricing. If you nail your pricing you will start to price and sell your way out of scarcity and the Sales Cycle of Doom. Knowing your numbers is the key to success in the FBA.

Core Pillar #3 - Lead Flow: generating leads and creating friction-less sales.

If you want to know more about the programme, me or how I work then please jump onto my website:
>>> https://robinwaite.com/case-study

And as I mentioned I'd love it if you bought a copy of Take Your Shot from Amazon:
>>> https://www.amazon.co.uk/Take-Your-Shot-Business-Attract/dp/0995776806/

Equally I am happy to gift you a copy but you MUST PROMISE ME that you'll leave a review.

You can apply for a FREE review copy of Take Your Shot here: http://bit.ly/TYSPromo 

Or just email me for a chat!! I love helping businesses to become more successful, and getting results for my clients is what gets me out of bed each day.

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