WVU Marketing Communications Today
Business:Marketing
David Aaker is the world’s leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management. Join us as he shares the progression of his career and the evolution of his thinking regarding the real sources of brand value. A successful brand, he says, needs energy, differentiation, and engagement. Managers must think long-term about their brands, and use brand equity strategies to resist the pressure to make reactive, short-term adjustments. Take a listen to learn why disruptive innovation is essential to survive and thrive in our fast-changing world. Bonus tip: Learn the reason Professor Aaker considers Brand Portfolio Analysis to be his single most important book.
About our Guest:David Aaker is the Vice Chairman of Prophet and Professor Emeritus at the BerkeleyHaas School of Business. He is the winner of five career awards including the NYAMA Marketing Hall of Fame. He has published over 120 articles and 18 books that have sold well over 1 million copies and been translated into 18 languages. They include Managing Brand Equity, Building Strong Brands, Aaker on Branding, Creating Signature Stories, Owning Game-Changing Subcategories and The Future of Purpose-Driven Branding. The first two of these have received over 45,000 citations. Sometimes called the Father of modern branding, he was named one of the top five most important marketing/business gurus in 2007 and won awards for the best article in the California Management Review and the Journal of Marketing (twice).
WVU Marketing Communications Today: Marketing Legends is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
The Power of Diversity in Communications and Media
Why You (Yes, You) Need A Personal Brand
Landing a job during a Pandemic
Your Career Post-Pandemic: How to Reset, Refocus and Level Up
Navigating the Giving Season
Selling Stories in a Digital World
Marketing for Start-Up Success
Powering the Touchless Economy
Taking product insights to the next level
Moving Forward with In Person Meetings
The Symbiotic Relationship between Design and Marketing
How a History Major Got into Motorsports Public Relations
Addressing Youth & Social Justice with Digital Media
Navigating the Marketing, Communications and Public Relations Industry as a Young Pro
How marketers are reinventing collaboration during this pandemic
The Power of Diversity in building a Creative Team – Are marketing teams doing it right?
A Tale of Two Brands: The Business and Yours
Pandemic Pivots
How Podcasting Took Me From Marketer to CEO
Event Planning During the Current Health Crisis
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
Online Marketing Made Easy with Amy Porterfield