S4E5 - A Sustainable Process

In the last of our step-by-step planning series, we look at how to make your process sustainable. Making a plan and implementing ideas can be easy but sustaining that process for long periods is one of the more challenging things in marketing. An advertising campaign, such as a mail shot or publication, is one individual event at a point in time, but covering an entire timeline, 2-3 months in advance, with regular and repeated events, is what makes it sustainable.