Every day, you make several decisions, big and small, that impact your life and the lives of others, even if you don’t realize what you give up by choosing one option over the other.
These missed benefits are what economists call the opportunity costs of your decisions.
Whenever you say “yes” to an option, you also say “no” to the alternative.
These five steps will help you integrate opportunity cost into your decision-making and feel confident that your choices align with your values and vision.
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