The Driven Entrepreneur with Matt Brauning
Business:Entrepreneurship
Ep #212 - Lance Tyson, an authority in the sales world with a passion for developing influential leaders, joins me on the show for this week's episode of the podcast. Lance is the President and CEO of the Tyson Group where he coaches, consults and trains sales leaders. He's leveraged this sales expertise to land some of the biggest brands and businesses as clients in the worlds of sports and entertainment including the Dallas Cowboys, the New York Yankees, the San Francisco 49ers, Madison Square Garden, LiveNation, Six Flags, and RedBull. He's also the best-selling author of the new book, "Selling Is An Away Game: Close Business and Compete in a Complex World."
In our interview together, we sit down and talk about the importance of truly winning friends and influencing people, especially based on what he learned from his early training from Dale Carnegie. You'll also hear a fascinating story of what he did to win over the President of the Cleveland Cavaliers as one of his earliest clients, it was a pretty bold move!
Furthermore, we discuss the difference between marketing and sales, and what sales really is all about. Here's a hint, it involves a series of yesses! Lance also takes the time to outline one of his most successful client acquisition strategies which he's used to land big name clients by sending a book as a gift and leveraging a unique followup model to get you the meeting.
You'll also hear how Lance adapts his strategies for B2C and B2B sales, along with why he views business as a game, like Chutes and Ladders. ALSO, you'll get his take on the #1 most underutilized sales tactic in the sales game, and just so much more. Enjoy my eye opening interview with the one and only, Lance Tyson.
Learn More About Lance Tyson, the Tyson Group and Get His New Book:
Visit the Tyson Group website at: https://tysongroup.com/
Get Lance Tyson's Book, "Selling Is An Away Game: Close Business and Compete in a Complex World" at: https://tysongroup.com/book/
Follow Lance Tyson on Social Media:
LinkedIn: https://www.linkedin.com/in/lancetyson/
Twitter: https://twitter.com/lancetyson
Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.
Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.
Whether you are new to The Driven Entrepreneur Podcast or are a fan, please don't forget to rate, review and subscribe to the show. Your support and your reviews help this show to attract prolific guests and to provide the best listening experience possible.
Also, I love to hear from the fans and listeners. Please share your feedback, guest suggestions, or ideas for show topics with me on social media.
Follow Matt Brauning on Social Media:
Facebook: https://www.facebook.com/mattbrauning
Instagram: https://www.instagram.com/mattbrauning/
Twitter: https://twitter.com/mattbrauning
Visit Matt Brauning's Websites:
www.mattbrauningpodcast.com
www.fireboxbook.com
Get a copy of my book, "The Firebox Principle," on Amazon at:
https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW
Jayson Gaddis on Creating Indestructable Relationships
Dan Lok on Sales, Wealth and a True Life of Significance
Kelly Roach on Jumping Off The Corporate Ladder For Good
Charles Gaudet - How Competition Can Increase Revenue
Ken Coleman - Sirius XM National Radio Host and Dave Ramsey Personality
Steve Cockram on Discovering Your Leadership Voice
Richard Kincaid on Launching a Living Garden Walls Company
Nicholas Bayerle on Reaching an Ultimate State of Health, Power, and Confidence
Kelly Belknap on launching a New Solution
Ash Kumra on How to Be a Mindful Hustler
Phillip Stutts on Why You Should Market Like Bush, Obama and Trump
Dave Meltzer - CEO of Sports 1 Marketing on Combining Business and Spirituality
Dr. Nicholas Pearce on Rediscovering Your Purpose and Calling
Co-Founder of the Ritz Carlton Horst Schulze on Leading with Excellence
Jarrod Castillo - Peak Performance Coach and Creator of the Wolf Method
Euwyn Poon, Founder of Spin Electric Scooter Sharing
Andres Pira on Going From Homeless to Billionaire...
Rob Shallenberger F-16 fighter Pilot on Becoming a Top 1% Leader
Anthony Trucks From NBC American Ninja Warrior on Shifting Your Identity
Arthur Joseph - Voice Coach to Tony Robbins
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays