Getting Back to Brand Basics

Didn't See It Coming usually digs into brands that are breaking new ground. But are there basics that brands really need to stick to? 

I brought aboard entrepreneur, futurist and brand consultant Jim Bottomley to chat about brand fundamentals - and much more. Check out this fast-paced free-for-all chat for some invaluable nuggets on what brand basics you need to protect to succeed. 

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And don't forget to download my new, free e-book Stop Busting Your Brand!