We often hear and quote the words "can we just", three simple words that can have major implications. The nature of marketing is that you plan and price based on experience and a few assumptions. But it is never certain that reality will play ball. When working to an agreed fee there is always the risk that if the job expands, you are putting in more hours for the same reward or the client end up paying more than anticipated. Neither of these are ideal. The key is to focus on value. And the key to managing these situations is communication!
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S7E2 - The Challenge of Tech Projects for SMEs
S7E1 - Realities of running a small business: Clarity of a plan
S6 Bonus - Google Analytics is Changing
S6E7 - Search is Just One of Many Marketing Tools
S6E6 - Sometimes the Best Tool is Somebody Else
S6E5 - VoIP: The Future of Telecoms
S6E4 - The Benefits of Using a Cloud Accounting System
S6E3 - Domains Emails & Hosting - The Core of Digital Marketing
S6E2 -Tools for building & managing websites
S6E1 - The tools of web marketing
S5E7A - E-business in the Real World
S5E7 - The key to e-business
S5E6 - Building upon existing customers
S5E5 - You have the Enquiry, now what?
S5E4 - The Website Experience
S5E3 - Attracting the right people to your site
S5E2 - e-Business - It‘s more than just e-Commerce
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