CLICK BAIT, RAGE BAIT & CALM BAIT

In this podcast, we discuss rage bait and its role in the manipulation of behaviours through news and social media and what seems to be the deliberate arousal of strong emotions. We consider the application of behavioural science in conjunction with massive amounts of data collected by big tech in the persuasion business, especially as applied to nudging election results. The discussion ranges wide and includes  a comparison of psychoanalytic approaches to behaviour manipulation with those derived from behaviourism. [Free. 34 minutes.]