Marketing Technology Podcast by Marketing Guys
Business:Marketing
In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and National Geographic.
Joe shares some key trends in content marketing that he identified. Some of the trends that we discuss include:
Find out more trends that Joe and Elias identified here:
LinkedIn Joe: https://www.linkedin.com/in/joehyrkin/
Website ISSUU: https://issuu.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
E25: 2019 Trends in marketing automation - Interview Nina Church - VP Marketing @ Act-On
E24: Personalized interactive content - Interview Nick Mason- CEO & Founder at Turtl
E23: Beyond Email Marketing - Interview Peter Bell - VP EMEA Marketing at Marketo
E22: Wekelijkse update met marketing technology news (Elias Crum en Mark van Horik)
E21: Interview with the Godfather of Martech Scott Brinker - VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, Program Chair of MarTech
E20: How to effectively use mobile in your marketing technology mix - Interview Bill McDaniel, mobile march specialist-
E19: Relevant communiceren met Unless - Martech van Nederlandse bodem! - Interview Sander Nagtegaal (CEO van Unless.com)
E18: How to avoid mistakes when selecting marketing automation - Interview Henrik Becker (Marketing Director at Net-Results Marketing Automation)
E17: Wekelijkse update met marketing technology news (Elias Crum en Mark van Horik)
E16: Martech tools voor online marketeers - Interview Marko Banfi (marketeer bij XCESS Expertisecenter)
E15: The future of marketing automation - Interview Olaf Kowalik (Director of Product Management at Act-On Software)
E14: How and why to start a corporate podcast - Interview James Carbary (from the B2B Growth Show podcast and Sweetfish Media)
E13: Klipfolio's practical use of marketing automation- Interview Phil Gamache (marketing automation manager @ Klipfolio)
E12: Marketing automation en samenwerking Marketing & Sales bij AFAS Software- Interview Jop Hessel (online marketeer @ AFAS)
E11: Marketing automation implementatie bij Flynth Accountants & adviseurs- Interview Chantal Hulst (online marketeer @ Flynth)
E10: Marketing Automation integreren met CRM - Interview Ernst Peter Tamminga (XCESS Expertise Center)
E9: Trends in Marketing Automation - Interview with Bill Pierznik (Act-On Software)
E8: Data is het nieuwe goud - Interview met Levi Witbaard (OBI4wan)
E7: Best practices in e-mailmarketing - Interview met Robert Rebergen (E-Village)
E6: De mogelijkheden van chat voor online conversie - Interview met Nick Blom (LiveChat Service)
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