Marketing Technology Podcast by Marketing Guys
Business:Marketing
In the past years, marketers have spent (too) much energy on technical stuff and less and less on the creative part of content marketing. This is about to change in 2021 according to Joe Hyrkin. He's the CEO of ISSUU, the Digital Publishing Platform used by thousands of marketers that work for companies like Patagonia, Stanford University, and National Geographic.
Joe shares some key trends in content marketing that he identified. Some of the trends that we discuss include:
Find out more trends that Joe and Elias identified here:
LinkedIn Joe: https://www.linkedin.com/in/joehyrkin/
Website ISSUU: https://issuu.com/
If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl
Marketing & Sales during fast-changing times (episode 1)
Engage with candidates using marketing technology - Interview Jelmer Koppelmans and Jelmer Zuidema, Roadtrip
Online personalization for B2B - Interview Kirsty Dawe, Webeo
Strategy over tools and attitude over skills - Interview Navid Jafari, Peernova
Invite customers to your story - Interview Evan Knox, Caffeine Marketing
Third party cookie abandonment and the Era of Value Exchange – Interview G’man from Aqilliz.
Personal video in B2B Marketing & Sales - Interview Matt Barnett and Oli Bridge from Bonjoro
True data driven decision making - Interview Ole Dallerup - Dreamdata.io
Best advice in SEO? Be best in what you do!- Interview Sebastian Hovv - Self SEO
E56: How to get the human factor back in customer contact by automation- Interview Wayne Tuck, Pegamento
E55: Marketing automation: all-in-one or best of breed?- Interview Bruce Rowley, RSM Marketing
E54: Smart marketing and business tips for start-ups in tech - Interview Ellen Bark, Co-founder Collider
E53: How to improve conversions by 40% - Interview Lukas Haensch, Pathmonk
E52: Relationship between branding and martech - Interview Jan-Benedict Steenkamp, University of North Carolina
E51: Tips on emailmarketing - Interview Frank Strzyzewski and Menno Worst
E50: Next gen SEO - Interview Steve Wiideman
E49: Building an email marketing dream list as a smallbiz - Interview Ross Jenkins, DigitalME
E48: How to organize your best webinar ever! - Interview Daan Schmidt CEO @ Schmidt Communications
E47: Don't talk about customers, start talking to them! - Interview Michelle Huff, CMO @ UserTesting
E46: Een toekomstvast marketingteam bouwen - Interview Hans Molenaar, Directeur Beeckestijn Business School
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