Episode 159 ( Hannah is based in Raleigh, NC)
In this conversation with Hannah Acosta we explore:
About our guest Hannah Acosta:
Hannah has launched over 5,000 social campaigns. She has helped generate over 25,000 leads for her clients.
She is the leader of the Social Media Department at Ugly Mug Marketing.
Learn more at
https://www.uglymugmarketing.com/
https://www.linkedin.com/in/hannahacosta/
https://www.instagram.com/uglymugmarketing/
-----
So the natural progression is this idea of moving people, from stranger to friend to customer and ultimately to an evangelist.
An evangelist is somebody who is going to rant and rave about your product or service or about your podcast. And they're going to go and tell all of their friends and family about how they they need to experience your product or service. Right.
And that's ultimately our goal as business owners as entrepreneurs. We want to create evangelists for our business, I hear time and time again, from our clients that referrals are their best clients, right?
If they get a referral, it's so much easier to sell to someone when they've been recommended. Or they talked with a friend or family member or another business owner colleague about why your product or service is the best for them. And so when we approach social media, it's about maintaining the relationship with our existing customers, to get them to feel like we really care about them outside of just that exchange of money, right?
A lot of people think that that journey ends once someone becomes a paying customer. But that's really just the beginning of it because we want to try and get that referral. We want to get them to rant and rave so that they become an evangelist, because that takes a step out of the progression for us.
Once someone becomes an evangelist. They're much more likely to recommend our product or service to their friends and family. So we have to do less work in that stranger area.
-----
----more----
Your host is George Torok
George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
Leadership Lessons from a former Preacher :Richard Hagen
Diversity Plus Inclusion: Simma Lieberman
Ask and Get More Referrals: Joanne Black
Take Control of Your Executive Career: Martin Buckland
Persistent and Consistent Communication: Jeff Blackman
The Dirty Dozen Words and Phrases that Sabotage your Intended Message: George Torok
How to be more in control of your business: Erin Marcus
The Secret Language of Success: Jeff Buehner
How to look more confident when you speak: Dianna Booher
How to leverage body language to be more persuasive: Melinda Marcus
How to communicate within your organization: Alicia Webb
The Amazon Way on leadership and leadership: John Rossman
How to Profit from Your Trade Show Exhibit: Anders Boulanger
How leaders must communicate: Andy Bounds
How to manage the fear of public speaking: Natasha Bazilevych
Words to Influence people: Shelle Rose Charvet
Stop your geek speak and help me understand: Gary Simonds
Sell More with a Story that Sizzles: Bruce Scheer
How will AI Affect Story Telling? Richard Rosser
Permission to Brag about Yourself: Lisa Bragg
Create your
podcast in
minutes
It is Free
Navigating Life After 40
Science of Reading: The Podcast
The Minimal Mom
The Retirement Wisdom Podcast
Old Fashioned On Purpose