A question foremost in the minds of many retailers is, “How can I capture the eyes and hearts of today’s younger, savvy shopper?” Creating a brand that resonates with a specific target market and effectively communicating that brand’s promise can augment awareness and recall, help differentiate from competition, inspire consumer conversation and drive desire. Alex Williams, on behalf of Plumb Club Member IDD New York shares the theory of anchoring a brand in archetype and discusses how those associations are important in defining memorable brands. He takes the listener through 12 core archetypes, how they can be applied to foundational brand making and discusses how they can set a business apart from competition. IDD is a trusted supplier to thousands of retailers nationwide for jewelry programs, best-selling bridal, diamond basics and consumer finance programs, all fully supported by marketing assets.
President of The Plumb Club, Michael Lerche Talks About The Industry Future
Maximizing The Experience
The Digital Transformation
Understanding The Benefits of Extruded Tubing and Machine Setting
Content Is King
Diamond Recycling - Your Guide to Repurposing Loose Diamonds
Pearl Care & Maintenance
Beyond Birthstones - Telling Stories with Gems
5 Tips to Modern Marketing
Lab Grown Gems & Diamonds - Become Fearless in The Age of Progression and Change
Diamond Trends in Today's World
Focus On A New Clean: Tips to Clean, Engage and Grow Revenue
Responsible Practices As A Company Strategy
10 Tips To Strengthen Your Social Media
Clicks & Mortar - Staying Relevant In Today's Marketplace
Public Relations Ground Rules - Growing Your Business Using PR
Advertising Myth-Busters - Expectancy vs. Reality
Continuous Content Can Create Customers
Reinvigorating Retail - Visual Merchandising Tips that Stimulate Sales
Cracking The Code on Customer Experience With Platinum
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