Episode 157 (Joel is based in New Jersey)
In this conversation with Joel Schwartzberg we explore:
About our guest, Joel Schwartzberg:
He was the national champion in public speaking on the collegiate level. He's a frequent contributor to Harvard Business Review, Inc.com and Toastmaster magazine.
He is the author of Get to the Point, Sharpen your Message and make your Words Matter. His clients include State Farm Insurance, Comedy Central, and Brennan Centre for justice.
Learn about his books and services at
www.joelschwartzberg.com
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Excerpt from this conversation with Joel Schwartzberg:
So the funny thing about points is, we assume we know what one is because we use that language all the time.
Get to the point, what's your point? Did you make your point, and it's presumed that it's something like an idea or a topic may be even a theme.But the truth of the matter, and what's most instructive and helpful for us is if we reimagined this word point, as something very specific, it's not a topic, it's not a theme.
In essence, it's an argument or a proposition, you're basically making a case for something that if you nail it, your audience will think a new, or they'll take an action step that you want them to take.
And that only happens when you make this proposition, this argument to them a case and you can tell it's a point because you can prove it with data with storytelling with reasonability, with all of Aristotle's tools, going way back when, but just as an example, because that's a description, and I like to really drill down.
Let's talk about podcasting. So if I said to you, George, or you said to me, I want to talk today about podcasting. That's your topic.
But what have you told me about podcasting? Is it on the rise? Or is it becoming antiquated? Is podcasting a good thing or a bad thing? Have there been evolutions in podcasting? Is there a good way to podcast a bad way to podcast? I have no idea the point you're trying to make if you use the word podcasting, and even if you said the importance of podcasting, or the evolution of podcasting?
Are those things good or bad? Is it going up or down? This is why it's so important to distinguish between a theme and a topic or a point.-----
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Your host is George Torok
George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George
www.SpeechCoachforExecutives.com
https://www.linkedin.com/in/georgetorokpresentations/
https://www.youtube.com/user/presentationskills
https://www.instagram.com/georgetorok/
Convey Your Message with a Short Book: Mike Capuzzi
Professional Service Firms, Polish Your Message: Sandra Bekhor
From Technical Expert to Leadership: Susan Schwartz
Build your network one conversation at a time: Rob Thomas
Linkedin is a Watercooler: Marc W, Halpert
Networking in the Room: Frank Agin
Boost your Presence with Gravitas: Diane DiResta
Shift your mindset from judger to learner: Marilee Adams
Be Aware of Burnout and Prevent It: Janice Litvin
Presentation Lessons from Clown School: Don Colliver
How does Charisma relate to Greek Mythology: Scott Mason
How to Calm an Angry Person in 90 Seconds: Doug Noll
Self-improvement Starts with Self: Kevin Palmieri
Cross Culture Communication: Katja Schleicher
Crisis Communication: Edward Segal
Marketing is Broken: Gee Ranasinha
Find Your Authentic Voice: Susan Murphy
Book Marketing for Authors: Judy Baker
Communicate in the Positive Instead of the Negative: Pamela Jett
Building High-Performance Teams: Noel Dibona
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