Part 1-Conversation with Colin Milner, focusing on ICAA’s Business Case for Wellness white paper

Episode 58:  00:26:16

In the first part of this conversation, Tony Galvan, Director of Health and Wellness and Colin Milner, CEO of the International Council on Active Aging (ICAA), recap the importance of the first iteration of ICAA’s Business Case for Wellness white paper and discuss the motivation for producing an updated version.  We then get into specific sections of the white paper including the market environment and how wellness programs are still key in helping organizations and communities meet their missions.  We also talk about how the ICAA/ProMatura Wellness Benchmarks program played a part in providing relevant outcomes throughout the white paper.