In this episode, we are joined by, Khaiersta English, the Founder & Product Design Lead at Flower Press Creative Studio, LLC. With 25 years of expertise in digital product design and engineering, she has crafted apps, websites, and experiences for an impressive clientele, including industry giants like Visa, Adobe, and Nike. From Creative Director to UI/UX Designer and Content Strategist, she is a versatile powerhouse, skilled in early research, prototyping, team management, and client relations. In this conversation, she highlights the value of the "discovery" process in product design and effective upselling strategies for long-term client relationships.
Discussion Points -
Show notes -
Myth-Busted -
Sales professionals or agencies do not get paid for the planning phase of the sales process
Links -
LinkedIn: https://www.linkedin.com/in/khaiersta/
Twitter:https://twitter.com/theflowerpress
Instagram: https://instagram.com/khaiersta
Company website: https://www.theflowerpress.net/
Clutch: https://clutch.co/top-service-providers/women-owned
Show Credits -
Host - Varun Bihani & Jessie Coan
Produced by Bobby Soni
Edited by Priyanka Sharma
Content by Aakash Damani, Yashika Neekhra, and Juhie Bhardwaj
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Is Self Care Overrated? - Michael Kelly - Episode #38
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The best decisions are ones that can always be reassessed - Brett Snyder - Episode #36
Why Marketing Is Still Underrated?- JC Grubbs - Episode #35
The Most Skilled Candidate isn’t Always the Right Candidate - Haley Stracher - Episode #34
Will SAAS Die in the Near Future?- Bob Armbrister - Episode #33
Adding Capacity to an Agency- Aaron M Welch - Episode #32
Design and Development are not Separate Disciplines. - Tamara Olson - Episode #31
To Teach is to Learn- Michael Marsiglia - Episode #30
How to spend time on your own brand? - Marc Acton - Episode #29
A proposal should not be to convince, it should be to confirm - Michael Lavista - Episode #28
Does agency size matter? - Ran Craycraft - Episode #027
Embracing Agile Culture for Business Success - Mike Stone - Episode #26
Finding Insights amid Information Overload - Ross Patrick - Agencies That Build #025
Fostering a Design Culture - Agencies That Build #24
Discipline: Key to Agency Growth - Jeremy Durant - Agencies That Build #023
Rethinking the American Dream - Nancy Lyons- Agencies That Build #022
UX in a Remote Culture - Erin Young - Agencies That Build #021
Acquisition 101 - Jeff Archibald - Agencies That Build #020
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