Jennifer Denney is obsessed with measurement and marketing data. She believes you can't improve what you don't measure. But there are a lot of challenges for marketers right now, as they try to measure the effectiveness of a particular type of marketing, Recent changes from Apple have cut off all apps from being able to know what happens after you click on a ad and leave their site. And there is more data loss coming in July 2023 with the changes to Google Analytics.
Trying to map individual customers to individual campaigns or attribution is going to be harder than ever to figure out. So marketers who have been obsessed with trying to attribute marketing to one data source or another are going to be frustrated, and Jennifer thinks that logic was flawed even before the changes.
Consider this: It wasn't the last beer that you drank that got you drunk, it's all the beers. And it's the same way in marketing, you need to look at the interactions of all your marketing, recognizing the cumulative effect of your efforts.
#927 Bringing Sales and Marketing Together.
#926 Start with the Middle.
#925 Call Visitors to Action
#924 Your Next Hire
#923 What is Your Brand Position
#922 A Short Letter is Hard to Write
#921 Where are Your Keys?
#920 Don’t be a Rotten Apple
#919 Managing the Content Beast
#918 Live Life By Design
#917 You Can Not Be All Things to All People
#916 Buy, Don’t Build
#915 Dance withTime
#914 Seven Figure Sales Teams
#913 - Creating Content for People With Short Attention Spans
#912 Lessons from Retail
#911 Building Community
#910 - Smats, Guts, Luck and Friends
#909 Use AI for Your Home Page
#908 - Do You Have a Peer Group? You Should
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