There’s a lot of complexity in the simple joy of Hershey’s candy. Kristen Riggs, senior vice president and chief growth officer at The Hershey Co., talks with KK Davey, IRI’s president of Strategic Analytics, and Kathryn Bennett, principal IRI team lead for Hershey, about the confection giant’s approach to driving category growth, reframing innovation, understanding the changing behaviors of consumers, partnering with retailers in an omnichannel environment and the insights layered data provide.
Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers
Important update on the 2020 IRI Growth Summit in the U.S.
Maximizing Ad Spend with Multi-Touch Attribution
The Business Case for Cannabis
Healthy Trends from the Dairy Case
Evolution of and Opportunities for Cannabis in the CPG Marketplace
Leveraging Deli to Grow Total Store Sales
The Role of E-Commerce in Impulse Snacking
Tap Into High-Potential Fresh Shoppers
The Seven Deadly Sins of New Product Innovation
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
Better Advertising with BTR Media
MarTech Podcast ™ // Marketing + Technology = Business Growth
The Agile Brand™ with Greg Kihlstrom