S1 E3: Google Ads Performance Max Campaigns with Jim Hammerel, CEO of Xtropy

2024-02-02

Today, we're talking through Google Ads Performance Max (PMax) campaigns with Jim Hammerel, CEO of the Google Ads agency, Xtropy. Jim dives into the pros and cons of PMax, what types of businesses see the best results from it, and how to effectively drive results with PMax. Jim also shares a secret script that can be used to uncover hidden data from your PMax campaign: https://github.com/agencysavvy/pmax. Looking to get in touch with Jim? Learn more about Xtropy here, or connect with him directly on...

Today, we're talking through Google Ads Performance Max (PMax) campaigns with Jim Hammerel, CEO of the Google Ads agency, Xtropy.

Jim dives into the pros and cons of PMax, what types of businesses see the best results from it, and how to effectively drive results with PMax. Jim also shares a secret script that can be used to uncover hidden data from your PMax campaign: https://github.com/agencysavvy/pmax.

Looking to get in touch with Jim? Learn more about Xtropy here, or connect with him directly on LinkedIn.

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