Marketers have always been challenged to find new and innovative ways to reach consumers. Whether it is through your social media strategy, marketing campaigns, or content marketing, the way in which you connect with your customers will continue to evolve as trends and user needs change. But sometimes, all it takes is something small to create meaningful connections with your audience.
When designing new marketing campaigns, content accessibility for those with colour blindness is often overlooked.
Explore the full transcript and links: Why you need to start paying attention to colour blindness (internationalbunch.com)
In conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMO
In conversation with Santa Marku - Episode 9 - Inspiring the Next CMO
In conversation with Juliet Harrison - Episode 8 - Inspiring the Next CMO series
The (re)birth of the virtual meeting
The 2020 Jisc-Wiley transitional agreement – has it achieved its aims over the first year?
How do recent white papers from Springer Nature and Wiley compare?
Key findings from the STM Global Brief 2021- Economics & Market Size
Monitoring the open access policy of Horizon 2020
Why is inclusivity important when thinking about identity as part of Peer Review Week 2021?
Handy tips for remote working - flexible working and multitasking in response to COVID-19
In conversation with Katy and Simon from Publishing Enabled - Open Marketing - Episode 1
Google Analytics – what’s in the latest update and how could it affect your marketing?
In conversation with Lisa Spicko - Episode 7 - Inspiring the Next CMO
iOS 15 – how will Apple’s new privacy settings affect your email marketing?
Growth hacking – a decade on, is this competitive marketing strategy still relevant?
The rise of #BookTok – why are printed books trending on TikTok and how can marketers get involved?
How is the funding landscape for monograph publishers changing?
In conversation with Catherine Williams - Episode 6 - Inspiring the Next CMO podcast
In conversation with Nathan Farrugia - Episode 5 - Inspiring the Next CMO podcast
New Google Page Experience Update – is your website ready?
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