The Passle Podcast - CMO Series
Business:Marketing
This week on CMO Series REPRESENTS we’re joined by another group of leading women in professional services marketing to discuss the techniques they have developed throughout their careers to build confidence in their capabilities. We also take a closer look at some of the innovative initiatives firms are creating to embed equity within their culture.
Our esteemed guests share their unique perspectives and lived experiences which have shaped their growth, and discuss the importance of having confidence in their own abilities to build resilience and respect within the profession.
We’re thankful to hear from Silvia Van Den Bruel, Marketing & BD Director at Hausfeld, Rachel Hussey, Clients and Markets Partner at Arthur Cox, Lea Kusano, Head of Communication & Marketing at Kellerhals Carrard, Lisa Vicine, Chief Marketing Officer at Arnall Golden Gregory, Joanna Hansen, Head of Marketing and Business Development at Morton Fraser Lawyers, Danielle Paige, Chief Marketing and Growth Officer at Nixon Peabody, Amelia Stirling, CMO at Burges Salmon, Nancy Kostakos, Chief Marketing Officer at Cooley, Jill Huse, Partner at Society 54, Anna Hedgepeth, Director of Business Development at Cranfill Sumner, and Sarah Ryan, Director of Marketing and Business Development at Stark & Stark.
Episode 5. Barbara Koenen-Geerdink of Ince on how to support your firms fee earners in their BD activities
Episode 4. Kimberley Rennick of Allen & Overy on the purpose and direction of marketing in 2021
Episode 3. Barney O'Kelly of Hagen Communications on the role of content in professional services marketing
Episode 2. Kevin Iredell of Lowenstein Sandler on the digital transformation of law firms
Episode 1. Rebecca Edwards of Williams Mullen on lessons learned from 2020
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