Do you want to improve your partner marketing strategy? In this week’s podcast episode, we welcome Linda Rønningen who is a seasoned professional drawing on more than 12 years of experience in advertising, media, and B2B Tech. She works as a Director of Alliances Marketing at Crayon that’s a global and vendor-agnostic IT consultancy.
Linda shares the current trends, insights, and challenges of partner marketing and gives some advice on where tech companies should start when setting up a strategy that’s efficient within the field. She discusses how to attract your ultimate end customer in a world with more competitive channels being a part of their buying and decision-making process.
If you want to know more or get in touch with Linda, you'll find more information in the links below:
https://www.linkedin.com/in/lindaronningen/
https://www.crayon.com/us/about-us/
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Value Selling that makes your company grow – Chad Sanderson
RE:Think Innovation – Carla Johnson
Create Predictable, Scalable Sales Revenue - Aaron Ross
The Importance (And Results) of Sales and Marketing Alignment – Sean Reid
How to maximize your lead generation with the right landing page - Oli Gardner
How to succeed with your B2Bpodcast - Justin Brown
ROI-Driven Marketing – Mike Krass
The future of content marketing in B2B – Joe Pulizzi
Leadership and strategy for a great company culture – Adam Halim
How top brands use ABM to get results – Jon Russo
The biggest content creation challenges for B2B companies – Emily Hill
Create Engagement Through Social Media – Corey Perlman
How to succeed with your outbound marketing – Mark Colgan
SEO that makes your B2B business grow – Steve Wiideman
Why you need Courage to succeed with content marketing – Jay Baer
What science can tell you about how people make buying decisions - David Priemer
Sales Strategies That Learn You How To Sell - Dale Dupree
How To Increase Cold Sales Prospecting Conversions - Shawn Finder
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